g The Truth About Toll Brothers

The Truth About Toll Brothers

Friday, June 01, 2007


From the Toll Brothers homepage/website as of today

The luxurious homes we build are specifically designed to harmonize with the scenic beauty of the surrounding landscape. We preserve as much open space as possible, incorporating the existing hills, trees, and ponds. As part of our award-winning efforts, we've saved and subsequently transplanted thousands of trees, preserved peaceful creeks, and restored sparkling ponds-and we've created community walking trails so residents can enjoy these tranquil settings.

Excerpt from New York Times Magazine, October 16, 2005

This business was made for us to a large extent by Nimby politics," Toll said, referring to Not in My Backyard objections. "I don't denigrate Nimby, by the way. I just deal with it. It is. It's human nature. You don't want to see anything built behind where you live."

Excerpt from Fortune, April 18, 2005
TOLL BROTHERSThe New King of the Real Estate BoomBy Shawn Tully

But the base price is seldom the full ticket. Toll also cleans up offering myriad options, not to mention what it calls "lot premiums," markups for special locations. While Toll himself says he can't understand the appeal of living next to a golf course, he knows that plenty of his customers are willing to pay for the privilege.
Meanwhile Toll continues to look for every angle that might give him a competitive advantage—or allow him to charge extra for the houses he sells. It turns out that the West Windsor project near Princeton is popular with a lot of Asian-American buyers who work in the area's high-tech corridor. And Toll Brothers has found that one of their main concerns is buying homes with façades that face east or south so that the house will have the best possible feng shui, or good luck brought by the spirits. Does that mean Toll Brothers will soon be charging special lot premiums for eastward facing homes? "Why not, if that's what tickles your bippy!" bellows Toll. "One man's feng shui is another man's golf course. I think feng shui is worth a lot more."

Stop, Thief!
Bill Lurz, Senior Editor -- 9/1/2004
Another GIANT, Toll Brothers chairman Robert Toll, says job site theft - often perpetrated by insiders to the builder's production process, such as trade contractor employees, suppliers and delivery people - is endemic to the building industry. "As long as there are immoral people out there, we'll face it," he says. "To them, it looks like this stuff is there for the taking because it appears unguarded. We have to decide, in the budgeting process, whether it pays to put security on the jobs. We budget $1,000 a unit for job-site theft.
"As for crime by Toll Brothers employees, we have almost none-because when we get it, we go ape. We call the police and take people to court. God forbid anybody ever calls here for a reference on a thief. I'm not afraid of libel or slander. Truth is an absolute defense."

Code of Ethics for Principal Executive Officer and Senior Financial Officers

Each of the Senior Officers shall:
4. Comply in good faith with applicable laws, rules and regulations of
federal, state, provincial and local governments
, and other appropriate private and public regulatory agencies.
5. Act in good faith, responsibly, with due care, competence and diligence, without misrepresenting material facts or allowing his or her independent judgment to be subordinated.
8. Promote ethical behavior as a responsible partner among peers in his or her work environment.
Adopted: December 12, 2002

In marketing our products, we must, of course, follow all of the basic antitrust principals noted in Section IV above. There are, however, some additional legal and ethical principals that should govern our conduct.
Our advertising should always be truthful. If we mix specific claims about specific products or the performance of our products, we should have evidence to substantiate those claims. We should not label or market our products in any way that might cause confusion between our products and those of any of our competitors. Similarly, we should be alert to any situation where a competitor may be attempting to mislead potential customers as to the origin of products and inform appropriate management or the Company’s Legal Department of any such cases.


  • And what about Toll Brothers destroying a Brooklyn Gowanus building that was approved for the National Historic Registry and then claiming that they were not responsible for this action because the were only "in contract" to by this building--a site they have been in-contract to purchase for some 4-5years now.

    No one will ever believe that it wasn't Toll who told the owner that they would pay the right price for this lot if that building was gone. Ethics? Ya!

    By Anonymous Anonymous, at 3/04/2008 11:16 AM  

Post a Comment

<< Home